The SWOT analysis is an
extremely useful tool for understanding and decision-making for all sorts of
situations in business and organizations. SWOT is an acronym for Strengths,
Weaknesses, Opportunities, and Threats. It provide a good framework for reviewing
strategy, position and direction of a company or business proposition, or
any other idea. SWOT analysis also works well in brainstorming
meetings, and team building games.
It is often interpreted
as SWOT
Analysis 2x2 Matrix in business and marketing planning.
